Just an excerpt I thought pointed out how badly Hulu fails to see a paradigm shift they helped create.
Gruber is not one of those who talks about Apple TV as Steve Jobs’ one dud. He likes Apple TV, but says it has a fundamental problem: it’s primarily about watching movies and TV shows through the iTunes store, with the result that there’s a worse selection on Apple TV than there is at any local video store. Hulu is a wonderful solution but when Boxee figured out a way to put it on TV, the Hulu guys freaked out. They have “this crazy brick wall in their heads,” Gruber explains, that perceives computers and TVs and two fundamentally different things. They worry about ad-supported Hulu getting on TVs when they should be worried about people bootlegging their content for free and watching it with no ads. “I don’t see,” Gruber concludes, “how Apple can get from where they are to where they need to be when they are negotiating with people that stupid.”
John Gruber, in an interview with Fortune – emphasis mine